4 Lessons from a PR Grad - The First Job

I have not posted on this blog for quite some time as a result of the recent change in my life. As I mentioned in my post about student to professional transition  life can change fast. It hasn't been difficult, but it has been busy. Finally, I am taking time to sit down and talk about some of the most important things I have learned in my first two months as a Marketing & Communications Specialist. I want to share these with you so you know what lies beyond textbooks and laptops. It really brings my blog to a new beginning. Life as a PR Grad.

#1 Don't be Afraid of Marketing

Having done a business degree at Western University, I know a thing or two about Marketing. And when I went into PR I had no intention of including Marketing in my career plans. I imagined my job would revolve solely around Social Media, Media Relations and Writing. However, I quickly discovered that Marketing and PR work so well together that often times one person does both in an organization. Here I am doing Communications on a Marketing team. Doing both opens up your scope of work. If you like diversity in workdays, understanding consumers, strategizing about brands, and then Marketing is probably something you would enjoy as much as PR.

#2 Don't Pretend you Know, If you Don't

This lesson was easy for me, as one of the best ways I learn things is y asking questions. Sometimes asking the right question actually makes you look smarter than if you don't ask any questions at all. Not speaking up does not necessarily give employers confidence in your abilities. Ask smart questions to show you understand the process or the importance of your task. This has been one of the best ways I have made good impressions on my manager and team.

#3 Under Promise, Over Deliver

Saying you can get something done pronto, might sound like the best approach when impressing your manager. But sometimes when things are not pressing, you should under promise your delivery. This might seem counterintuitive when starting out, but it will save you trouble in the end. If you start right out the gate at full speed that will become the standard and you will always be expected to deliver quick and well. But if you sell yourself slightly short and then surpass what you said you would do, then you not only make it easier on yourself, but you look good. "Wow she did it in half the time she said it would take." Maybe you knew it would only take that long, but you deserve the time to make sure you are doing something well.

#4 Attitude is Everything

Nothing has been more obvious to me since starting working. A bad attitude is easily spotted and easily disliked. One of the easiest ways to jump into a PR team is to have a positive attitude. Maybe the work done before you isn't up to your ideals, but that doesn't mean you should be negative about it. Even when feeling overwhelmed (because some day you will), just put on a smile. You will be known for that smile. 

How do you plan on getting your first job? What lessons do you have to share?

P.S. I Love PR.

The Art and Science of Linguistics!

I want to be a PR professional and I am a business graduate. I also want to be a successful business woman and complete my MBA. That being said, I sometimes have moments where my mind wanders back to the days of university when I did a second major in a little known subject called linguistics.
 

During my time at university I was both fortunate and unfortunate enough to do a double major. Learning in two different fields is amazing because it challenges you, it increases your perspective and it gives you knowledge and skills that are broad and in depth. The downsides include an awkward class schedule, huge amounts of stress and conflicting assignment deadlines. Nonetheless, I made it through and met my graduation requirements and have proved that I am capable of many things.

Every now and then I have moments where I sigh and reminisce about linguistics. You may be asking, what is linguistics? Well I won’t give too complicated an explanation, but linguistics is basically the study of language (structure, history, practice) and language use (interactions, societal norms and language learning). Sadly no, we don’t all speak dozens of languages. This is because linguistics is not just about learning languages all day. I wish! That may be a part of it. Rather, linguistics is like any social science, it is heavily research-based and focuses on advancing our knowledge of human language.

I loved my business major, but I would not have done a second major if I didn’t also love linguistics. If you love languages, interactions, communications, research and social sciences I recommend you look into linguistics. Western had a great program. And I can say linguistics has given me some great advantages for PR, including a thorough understanding of syntax, communication strategies, the flow of messages, the role of pragmatics, the social influences on language and the process of researching  information that is hard to find.

I sometimes think it would be great to go back to linguistics. But then I remember that I can actually apply some of my linguistics background in PR and I am thankful for that. And then I also remember that I am still doing something that I love - Public Relations.

P.S. [ai lɑv lIngwistIks]

Step 2: Sharpen Your Pencils & Choose Postgraduate Studies

After choosing a career, and entering your final year of university, you may come across some other tough decisions. In the fall of my fourth year of undergrad, when I finally knew what I wanted to do with my life, I started sharing my thoughts with others who were interested to know more about the next step in my life. Something every upcoming or recent grad can tell you about.

I think people expected me to just enter the job market and they were more than willing to give me advice on how to do so. Little did they know that in the back of my mind I was completely unsure about that dive head first approach. I remember feeling anxious and sometimes so nervous I would get nauseous and overwhelmed when people even brought the future up, despite that, few people knew this. I had to ponder why I would have these negative feelings, and I realized it was because I wasn’t ready for the next step. The thought of working full-time was unappealing, and I wanted to continue being a student.

Maybe at first it was for silly reasons. I didn’t want to let go of the student life. During this semester I developed “graduation glasses” (think How I Met Your Mother) and I started feeling sentimental about everything Western (UWO) and London, I even started getting teary-eyed at the thought of not having to walk in the pouring rain across campus or having to take the LTC as my method of transportation. These unpleasant instances became treasures to me that I didn’t want to let go of. I was not ready to let go.

That all changed after my first two days of classes in second semester when something inside me imploded and I realized, “I am over it!” I grew frustrated with my classes and motivation dwindled. I was ready to get this year done and over with so I could move on to the next step in my life. Thankfully at this point I had already made the decision to apply to postgraduate PR programs at the end of my first semester, another important decision for me!

I applied to PR programs at Western, McMaster and Mohawk. I remember the mixed reactions I got when I told people I was going to continue my education. Even to this day some people tell me I have too much education. “What? Is that even possible?” The answer is no; in my opinion you can never be over-educated, but that is another topic in itself. So my parents’ reaction was sort of agreeable, they figured in this day and age it was inevitable to continue education after education, after education.

After much deliberation in February 2012, I decided I would go to Mohawk College for my PR program. It came down to the idea of gaining employable skills; and everyone knows that colleges are known for teaching skills more than theory. I was ready to move away from theory and the huge and pricey textbooks that lead to endless nights of readings and memorization.

I think people were confused by my decision and a lot of the responses I got were that I was “going backwards”. In my mind, with education you can never go backwards as long as you are using the education for a purpose and future goal. Not to mention post-graduate programs often build on the knowledge you gained in your university degree. After months I finally managed to convince my mom of this, and I became excited to start this chapter in my life. Back to Hamilton for a year, and back to school. Sometimes, when you are not ready to tackle the world, school is there to pick you up off the ground and give your life new direction.

Mohawk has a PR blog as well, where you can check out what me and my classmates are blogging about regards to the program.

P.S. I am a nerd, so I love school and I love PR.