Wednesday, 2 January 2013

The Art of Blogging!

After starting my own personal blog this past fall chronicling my entry into the PR world as a student, I have done a lot of research on blogs and whenever a link comes to me (via Twitter mainly) about blogging it always catches my eye. Here I want to share with you some these links in case you too want to start your own blog or want to understand how blogging works. Keep in mind that in PR you may be blogging as part of your job, in which case these links may also prove useful.

Let’s start with the basics. If you have never written for a blog before there are methods to the madness of the blogosphere. Follow this link if you need an easy breakdown for starting a blog.

After writing the post, it’s all about making your blog successful. It’s hard to know how to do so if you don’t research tried and truemethods

The difference between blogging and content marketing? There isn’t really. Blogging is a medium for which you can deliver content and blogs need to be marketed. Therefore you can’t really blog without understanding the basics of content marketing. Here is a link introducing content marketing and here is one that talks about compelling content.

Blog is a short form for weblog, which came from logs way back in the day of writing with pen and paper. That means blogs are like a journal and each post an entry. Therefore the blog is a story and each entry is a chapter. This makes sense since people are drawn into your posts because of the content, but most likely come back for more for your storytelling (what happens next?). This is why I suggest this link for tips on making your posts more interesting. And if you love infographics as much as I do, check out this link for tips on storytelling.

After publishing the post, that’s it right? Not necessarily. You put in a lot of work to write that post so why not take it further? This link provides some unique and broad examples of suggestions for taking your blog posts beyond their initial purpose.

The best part about blogging is that it is a learning process and it improves your writing ability. If you are looking into blogging here is a great infographic to help you with your blog posts.

Blog Blueprint; Infographic

Finally if you want to take your blog to the next level here is a guide that is a little more advanced. 

What do you think of blogging? What makes a good blog? Let me know by commenting below.

P.S. I love PR and good luck blogging.

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